About
Andrea Toso is a Brand & Product Designer with a passion for creating cohesive and impactful branding solutions. With a diverse background and extensive experience in the field, Andrea brings significant expertise and talent to any Marketing and Design team.
After working several years as freelancer, he joined Wisely in 2021 as Senior Brand Designer. His primary responsibilities involved working on the company's brand and website, with the goal of harmonizing the product and branding elements to create a seamless experience. By doing so, he successfully elevated Wisely's position in the restaurant tech industry, positioning it as the leading Customer Intelligence platform for Restaurants.
Later that year, Wisely was acquired by Olo. Despite the challenges posed by the acquisition and the transition from a startup to a public company, Andrea was able to make an immediate impact and played a key role in merging the Olo and Wisely identities into the new parent brand by building, from the ground up, the new marketing website and designing solutions for 700+ employees, while supporting different teams with the creation of decks, collateral, guides, videos, ads, campaigns, templates, and events. His contributions were instrumental in helping the company establish its position as the leading engine of hospitality in the industry.
In 2023 Andrea joined Pursuit as Head of Design leading the brand and product design, on a mission to reduce friction in public sector contracting.
Andrea’s dedication, expertise, and ability to deliver exceptional design solutions have proven invaluable throughout his career. Having collaborated with professionals from companies such as Adobe, Apple, Deliveroo, HubSpot, Meta, Microsoft, Porsche, Redbull, and other tech-leading companies, he is a valuable asset to any organization he joins, bringing creativity and strategic thinking to drive brand and product success.
Experience
Pursuit
Head of Design
Olo
Senior Associate Brand Designer
Wisely (Acquired by Olo)
Senior Brand Designer
Avid
Brand Designer & Full-Stack Developer
Fortnight Studio
Brand Designer & Full-Stack Developer
Overlay Studio
Brand Designer & Full-Stack Developer
Freelance
Brand Designer & UI Developer
Clients
Over the years, I have had the privilege of collaborating with a diverse range of brands, both small and large, from around the world. Here’s a selection: